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A boldly designed car deserves a boldly designed world

Posted on January 5, 2012 2:14 PM

Watch Audi of America and designer Walter Hood set out to re-imagine two of San Francisco’s most crowded and congested blocks in this short documentary.


About Audi Progress - Powell StreetAbout Audi Progress - Powell Street

Design. It's in our DNA. It's why we believe that a boldly designed car deserves a boldly designed world. A world that lives up to the same philosophy of uncompromising craftsmanship and innovation that defines our cars. So we launched the Audi Design Project: Progress on Powell Street. An urban design initiative inspired by the all-new Audi A7, with the mission to re-imagine the world beyond our cars. We took two of the most storied and overcrowded blocks in San Francisco, and set out to redefine the experience.